Microeconomics
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Deals with the behaviour, choices and incentives of individuals or individual companies.
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Pioneered by economists such as Alfred Marshall
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Can be used to explain consumer behaviour, the theory of price and marketing principles.
Macroeconomics
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Deals with the economy as a whole, including governments, corporations and regulatory institutions.
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Pioneered by economists such as J.M. Keynes
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Can be used to explain aggregate market performance, unemployment, growth and overall market predictions.