Radio writing is different from writing for print or the web. Your audience cannot re-read a sentence. They hear it once and move on. Every word must be clear, simple, and made for the ear.
Start with a line that grabs attention. Follow with the core story. Add supporting details. End with a memorable close or call to action.
✗ “The Municipal Corporation of Chennai has, as of this morning, announced the commencement of a road-widening initiative.”
✓ “Chennai's city council is widening its main roads, starting today.”
It’s shorter, active, and instantly clear.
✗ “Temperatures are expected to be in the vicinity of approximately 38 degrees Celsius.”
✓ “Expect a hot day, highs of 38 degrees.”
Cut any word that does not work.
✗ “If you are a student who is desirous of learning guitar…”
✓ “Want to learn guitar? A school in Bengaluru is offering free classes.”
Speak directly to the listener using “you”.
A one-minute slot needs roughly 150–160 words when read at a natural pace. Always time yourself when you read it aloud.
Yes, contractions make your writing sound natural and conversational, which is exactly what radio needs.
Never. A radio script must be written in full sentences, exactly as it will be spoken. Bullet points cause awkward pauses on air.
Write the pronunciation in brackets after the word, e.g., Thiruvananthapuram (Thi-roo-van-an-tha-pu-ram), so any presenter can read it correctly.
Writing like a newspaper. Radio needs shorter sentences, simpler words, and a friendly tone. If it reads well on paper but sounds odd aloud, rewrite it.
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